Swot analysis of Tesco plc Essay -- essays research papers

Swot analysis of Tesco plc We all know Tesco as a food retailer, and we know that they are in constant competition with other retailers such as Sainsburys and Asda, yet we do not know much about what goes on beyond the shelves and the tills, the marketing plans and the day to day tactics that have to be devised to stay the number one food retailer in the United kingdom today. I am going to analyse Broughton Parks Tesco and their possible competitors Swot Analysis Firstly, four main goals, under which these particular four are Strengths: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Tesco is about a strong UK core business. Last year the industry saw some very marginal growth as a whole, however Tesco continued to grow beyond the market by offering better value for money and through getting cheaper. 2.  Ã‚  Ã‚  Ã‚  Ã‚  To be as strong in non-food as in food. The market for non foods (such as clothes entertainment cleaning products) is worth seventy five billion pounds in the UK today. You can see through the growth of their dot.com business which now has over four hundred and fifty thousand users and is the largest grocery online retailer in the world, and through the success of tescos personal finance with over 1,5 million customers that they are making some real in roads into non foods. 3.  Ã‚  Ã‚  Ã‚  Ã‚  International growth, Tesco have 30% of their stores outside the United Kingdom and plan to make it 45% by the end of next year, and will be approached through central Europe and trough Asia 4.  Ã‚  Ã‚  Ã‚  Ã‚  To have the most loyal and committed staff. Tesco as a company uses clear values to underpin what they do. Their core purpose is based on â€Å"Creating value for our customers to earn their life time loyalty?Tesco have invested one billion pounds Tesco believe that one of they offer the best quality on a broad range of products and believe that they offer the best value. They have invested one billion pounds since 1996 on the campaign to reduce prices to customers and that continues to build as they go in to 2004. They offer outstanding customer service, every customer is offered help at the checkout. Location and convenience is another reason to choose Tesco, they have introduced a staggering 200 in the last two years that stay open 24 hours a day and they plan another 1540 new express stores, which are Tesco mini sto... ...onsolidated balance sheet Fixed assets  £m Fixed assets Intangible Assets 154 Intangible Assets Tangible assets 11,032 Tangible assets Investments 317 Investments Total Fixed Assets 11,503 Total Fixed Assets Current assets Current assets Stock 929 Stock Debtors 454 Debtors due within one year Short term investments 225 Short-term investments Cash at bank and in hand 445 Cash at bank and in hand Total Current Assets 2,053 Total Current Assets Creditors -4,809 Creditors: Amounts falling due within one year Working Capital -2,756 Net current assets (liabilities) Total assets less current liabilities 8,747 Total assets less current liabilities Long Term Liabilities -2,741 Creditors: Amounts falling due after more than one year Provisions for liabilities and charges -440 Provisions for liabilities and charges Net assets 5,566 Net assets Represented by Capital and reserves Ordinary share capital 350 Called-up share capital Share premium 2,004 Share premium Other reserves 40 Other reserves Profit and loss account 3,136 Profit and loss account Ordinary shareholders' funds 5,530 Equity shareholders' funds Minority interests 36 Minority interests Capital Employed 5,566 Total capital employed